The reactions of Christian Stangl’s sponsors have already started after his admission that he did not make the summit of K2. It seems that first indications are that there is a mixed reaction from them.
The main sponsor for Stangl is The Mammut Sports Group. They said that they distance themselves from all instances of deception. They regret what has happened with the deception of Stangl.
A sports lawyer said that the sponsor could get their money back if they so wanted. The lawyer said that if they paid him to goto K2 and then it turns out to be a deception then they have the right to demand their money back.
Another sponsor though is behind Stangl for the moment. The company is called Knauf. They have said that they will be sticking with him. Discussions will be held though to see what the future holds for the mountaineer.